Ford
Global Vision Leader, All Trucks
At Ford, I led the direction of all future trucks.
I created the first-ever moonshot vision for a 2 billion dollar global program looking 20 years into the future. It presented immersive customer research and prototypes that provided a holistic foundation leveraging hardware, software, and services.
Product Extensions
I built visions for each of the extensions of the Ford truck line, leveraging the moonshot vision, including the yet-to-be-announced new Bronco.
Global Studios
I built physical studios with full-size vehicle prototypes to demonstrate holistic solutions the global research I conducted indicated the need for.
I built three studios. One in Detroit for the moonshot vision and two identical vision studios for the Ranger as it was being developed simultaneously in Detroit and Melbourne, Australia.
Physical Process for Physical Products
I leveraged unique methods for ideation and prototyping that worked globally and enabled subject matter experts who had historically been given orders to now participate in the creation process.